‘The Kind of Guy He Takes Home to Mother’: Cottonelle Latest Among Brands Using Homosexuality in Advertising
Kimberly-Clark’s toilet paper brand Cottonelle is the latest to use homosexuality in promotional advertising, as one of the commercials in its recently-released “DownThereCare” series centers on advising a man to give himself a “confidence boost” in meeting his partner’s parents for the first time. “Down there, because today you meet the parents,” the 15-second…
